Mor studio
Interior design service and renovation processes
The Persona
People who are looking for a clean design line in their home that won't get tired of it after a while. That the design will be adapted to the dimensions of the house, and that returning home after a day at work will feel peaceful and pleasant.
What type of population are we targeting?
from young couples who move into a new apartment and want to make adjustments without a high budget up to customers who want to do a makeover to their homes.
Our guiding design line
Clean and delicate lines, but still convey a feeling of warmth. We chose a combination of warm and cold colors on the pastel shades for this purpose. A landing page that looks pretentious but still maintains the values of the persona
So first we came up with a warm palette of colors, that will match the homey feeling
We chose the Heebo font because it has a clean and luxurious look. In the quote we also chose to use a Rubik Bubbles type font and this was a design idea in order to separate the rest of the text from selected quotes.
אבגדהוזחטיכלמנסעפצקרשת
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Lets break it down
1. setting the mood. an animated gallery carousel that quickly displays some of Mor's work. There is an arrow at the bottom which guides the user that there is more content below and invites him to continue exploring the rest of the site
2. 'about' section. A few words that will connect the customer to Mor and her services. A picture helps to get another dimension so that the brand actually speaks the person behind the words.
3. shortly Description of the work process in interior design. The infographic helps to convey the steps in a simple and convenient way to the customers to understand some of the processes they are getting in to
4. Photorealistic simulations. The simulation gives the customers a feeling that their house is already designed and they are viewing a picture made in reality. This is done so that the visualization will include details of furniture, lighting and shading, in order to allow the observer to imagine the space as it will actually be
5. reviews. Customers talk about working with Mor, share their experiences and give a rating for the service
6. Footer. Contact form, social networks and services
